ARPDAU Calculator
ARPDAU: a planned Super Calculator tool. Covers daily revenue by source (currency). Stub page: the tool, its formula and a worked example are not published yet.
ARPDAU Calculator is a planned calculator in the business section of Super Calculator, covering marketing and advertising.
What this calculator will compute
Inputs: daily revenue by source (currency), daily active users, ad impressions per user and eCPM (currency).
Outputs: ARPDAU (currency), ad versus purchase split and monthly revenue projection.
Formula, recorded as scope and not yet verified against a primary source: ARPDAU = total daily revenue / daily active users, combining in-app purchase, subscription and ad revenue. Ad ARPDAU = impressions per DAU * eCPM / 1000.
Status
This page is a stub. The calculator is not built, no figure on this page has been verified against the authority that sets it, and nothing here should be used to make a decision. The page exists so that the site structure is complete and so that articles can link this concept on first mention.
The stub carries noindex, nofollow and is excluded from the sitemap.