Cost Per Install and App LTV Calculator
Cost Per Install and App LTV: a planned Super Calculator tool. Covers UA spend (currency). Stub page while the tool and its worked example are prepared.
Cost Per Install and App LTV Calculator is a planned calculator in the business section of Super Calculator, covering marketing and advertising.
What this calculator will compute
Inputs: UA spend (currency), installs, day 1, 7 and 30 retention (%), ARPDAU (currency) and store commission (%).
Outputs: CPI (currency), estimated LTV, LTV to CPI ratio and payback (days).
Formula, recorded as scope and not yet verified against a primary source: CPI = user acquisition spend / installs. App LTV = ARPDAU * average lifetime days, or for in-app purchase economies, sum of purchase revenue per install cohort net of store commission. Profitability requires LTV net of store commission to exceed CPI.
Status
This page is a stub. The calculator is not built, no figure on this page has been verified against the authority that sets it, and nothing here should be used to make a decision. The page exists so that the site structure is complete and so that articles can link this concept on first mention.
The stub carries noindex, nofollow and is excluded from the sitemap.