Customer Lifetime Value Calculator
Customer Lifetime Value: a planned Super Calculator tool. Covers average revenue per account (currency/month), gross margin (%) and monthly churn rate (%).
Customer Lifetime Value Calculator is a planned calculator in the business section of Super Calculator, covering SaaS and subscription metrics.
What this calculator will compute
Inputs: average revenue per account (currency/month), gross margin (%), monthly churn rate (%) and optional discount rate (%/yr).
Outputs: lifetime value (currency), implied average lifetime (months) and margin-adjusted LTV (currency).
Formula, recorded as scope and not yet verified against a primary source: Simple LTV = ARPA * gross margin % / monthly revenue churn %, equivalent to ARPA * gross margin * average customer lifetime where lifetime = 1 / churn. The naive variant LTV = average order value * purchase frequency * retention years is used in ecommerce and is not interchangeable with the subscription form.
Status
This page is a stub. The calculator is not built, no figure on this page has been verified against the authority that sets it, and nothing here should be used to make a decision. The page exists so that the site structure is complete and so that articles can link this concept on first mention.
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