Email Marketing Metrics Calculator
Email Marketing Metrics: a planned Super Calculator tool. Covers sent and bounces. Stub page: the tool, its formula and a worked example are not published yet.
Email Marketing Metrics Calculator is a planned calculator in the business section of Super Calculator, covering marketing and advertising.
What this calculator will compute
Inputs: sent, bounces, opens, clicks, unsubscribes and spam complaints.
Outputs: delivery rate (%), open rate (%), click rate (%), click to open (%), unsubscribe rate (%) and complaint rate (%).
Formula, recorded as scope and not yet verified against a primary source: Open rate = opens / delivered, click rate = clicks / delivered, click-to-open = clicks / opens, bounce rate = bounces / sent, unsubscribe rate = unsubscribes / delivered. Delivered = sent - bounces, and using sent as the denominator understates every rate.
Status
This page is a stub. The calculator is not built, no figure on this page has been verified against the authority that sets it, and nothing here should be used to make a decision. The page exists so that the site structure is complete and so that articles can link this concept on first mention.
The stub carries noindex, nofollow and is excluded from the sitemap.