Free Trial Conversion Economics Calculator
Free Trial Conversion Economics: a planned Super Calculator tool. Covers cost per trial start (currency) and trial starts. Stub page. Not published yet.
Free Trial Conversion Economics Calculator is a planned calculator in the business section of Super Calculator, covering pricing strategy.
What this calculator will compute
Inputs: cost per trial start (currency), trial starts, trial to paid rate (%), early churn (%), ARPA (currency) and trial length (days).
Outputs: effective CAC (currency), payback (months) and opt-in versus opt-out comparison.
Formula, recorded as scope and not yet verified against a primary source: Effective CAC per paying customer = cost per trial start / (trial-to-paid conversion rate * post-trial 90-day retention). Compares opt-in trials (lower start volume, higher conversion) against opt-out trials with card capture (higher start volume, lower conversion and higher refund rate).
Status
This page is a stub. The calculator is not built, no figure on this page has been verified against the authority that sets it, and nothing here should be used to make a decision. The page exists so that the site structure is complete and so that articles can link this concept on first mention.
The stub carries noindex, nofollow and is excluded from the sitemap.