Marketing Attribution Model Calculator
Marketing Attribution Model: a planned Super Calculator tool. Covers touchpoint sequence with channel and timestamp and conversion value (currency). Scope is.
Marketing Attribution Model Calculator is a planned calculator in the business section of Super Calculator, covering marketing and advertising.
What this calculator will compute
Inputs: touchpoint sequence with channel and timestamp, conversion value (currency), half-life (days) and model selection.
Outputs: credit by channel under each model (currency), model comparison table and channel rank stability.
Formula, recorded as scope and not yet verified against a primary source: Distributes conversion credit across a touchpoint sequence under five rules: first touch (100% to first), last touch (100% to last), linear (equal), time decay (weight = 2^(-t/half-life)) and position based (40 / 20 / 40). Every rule is a heuristic, not an inference.
Status
This page is a stub. The calculator is not built, no figure on this page has been verified against the authority that sets it, and nothing here should be used to make a decision. The page exists so that the site structure is complete and so that articles can link this concept on first mention.
The stub carries noindex, nofollow and is excluded from the sitemap.