Marketing ROI Calculator
Marketing ROI: a planned Super Calculator tool. Covers revenue attributed (currency). Stub page: the tool, its formula and a worked example are not published.
Marketing ROI Calculator is a planned calculator in the business section of Super Calculator, covering marketing and advertising.
What this calculator will compute
Inputs: revenue attributed (currency), gross margin (%), marketing cost (currency) and overhead allocation (currency).
Outputs: ROI (%), net profit (currency) and ROAS equivalent (x).
Formula, recorded as scope and not yet verified against a primary source: Marketing ROI = (gross profit from marketing - marketing cost) / marketing cost. Differs from ROAS by netting the cost from the numerator and by using profit rather than revenue, so the two never agree numerically.
Status
This page is a stub. The calculator is not built, no figure on this page has been verified against the authority that sets it, and nothing here should be used to make a decision. The page exists so that the site structure is complete and so that articles can link this concept on first mention.
The stub carries noindex, nofollow and is excluded from the sitemap.