Media Mix Allocation Calculator
Media Mix Allocation: a planned Super Calculator tool. Covers channels with current spend. Stub page while the tool and its worked example are prepared.
Media Mix Allocation Calculator is a planned calculator in the business section of Super Calculator, covering marketing and advertising.
What this calculator will compute
Inputs: channels with current spend, response and saturation parameter and total budget (currency).
Outputs: recommended spend by channel (currency), projected incremental return and marginal ROAS by channel.
Formula, recorded as scope and not yet verified against a primary source: Allocates a budget across channels to equalize marginal return, using per-channel saturation curves of the form response = a * (1 - exp(-b * spend)). The optimum sets the derivative equal across channels, not the average ROAS.
Status
This page is a stub. The calculator is not built, no figure on this page has been verified against the authority that sets it, and nothing here should be used to make a decision. The page exists so that the site structure is complete and so that articles can link this concept on first mention.
The stub carries noindex, nofollow and is excluded from the sitemap.