Reach and Frequency Calculator
Reach and Frequency: a planned Super Calculator tool. Covers impressions. Stub page: the tool, its formula and a worked example are not published yet.
Reach and Frequency Calculator is a planned calculator in the business section of Super Calculator, covering marketing and advertising.
What this calculator will compute
Inputs: impressions, unique reach, universe size and effective frequency threshold.
Outputs: average frequency, reach (%), GRPs and effective reach (%).
Formula, recorded as scope and not yet verified against a primary source: Impressions = reach * frequency, and gross rating points = reach % * frequency. Effective reach counts only the audience exposed at or above a threshold frequency, typically three.
Status
This page is a stub. The calculator is not built, no figure on this page has been verified against the authority that sets it, and nothing here should be used to make a decision. The page exists so that the site structure is complete and so that articles can link this concept on first mention.
The stub carries noindex, nofollow and is excluded from the sitemap.