Repeat Purchase Rate and Cohort Value Calculator
Repeat Purchase Rate and Cohort Value: a planned Super Calculator tool. Covers cohort size. Stub page while the tool and its worked example are prepared.
Repeat Purchase Rate and Cohort Value Calculator is a planned calculator in the business section of Super Calculator, covering ecommerce and retail economics.
What this calculator will compute
Inputs: cohort size, orders per customer by month, average order value, gross margin (%) and CAC (currency).
Outputs: repeat rate (%), cumulative value per customer (currency), CAC payback month and orders per customer curve.
Formula, recorded as scope and not yet verified against a primary source: Repeat rate = customers with more than one order / total customers in the cohort. Cohort value = cumulative gross profit per acquired customer over months since first order, which is the ecommerce analogue of the subscription retention curve.
Status
This page is a stub. The calculator is not built, no figure on this page has been verified against the authority that sets it, and nothing here should be used to make a decision. The page exists so that the site structure is complete and so that articles can link this concept on first mention.
The stub carries noindex, nofollow and is excluded from the sitemap.