Van Westendorp Price Sensitivity Meter Calculator
Van Westendorp Price Sensitivity Meter: a planned Super Calculator tool. Covers survey responses for four price questions (currency and per respondent).
Van Westendorp Price Sensitivity Meter Calculator is a planned calculator in the business section of Super Calculator, covering pricing strategy.
What this calculator will compute
Inputs: survey responses for four price questions (currency and per respondent).
Outputs: acceptable price range (currency), optimal price point, indifference price point and four cumulative curves.
Formula, recorded as scope and not yet verified against a primary source: Plots cumulative distributions of four survey responses (too cheap, cheap, expensive, too expensive) and reads four intersections: the point of marginal cheapness, the point of marginal expensiveness, the optimal price point and the indifference price point, bounding the range of acceptable pricing.
Status
This page is a stub. The calculator is not built, no figure on this page has been verified against the authority that sets it, and nothing here should be used to make a decision. The page exists so that the site structure is complete and so that articles can link this concept on first mention.
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